RVIM RESEARCH BULLETIN
VOL 2, ISSUE 2 | December 2025
A snapshot of the research work produced by the faculty at RV Institute of Management (RVIM), Bangalore
Customer Experience Management in age of AI: Strategies for Personalization and Loyalty
Dr. Noor Firdoos Jahan
Since its emergence, AI has gained significant attention for its role in business transformation.
This study examines the impact of AI on customer loyalty and experience, with personalization
as a mediating factor. Using data from 900 companies worldwide, four AI dimensions—NLP
integration, AI-powered customer service, predictive modelling, and ML-driven
personalization—were analyzed. Customer loyalty was measured as a binary outcome, with
variables assessed on a 5-point Likert scale. Logistic regression, SVM, and decision trees were
applied, with logistic regression achieving the highest accuracy (69.04%). The findings highlight
how AI and ML can enhance strategic decision-making and strengthen customer loyalty.
Suboptimal Eminence of Online Information In Social Media Platforms and Behaviour of Young Adolescent Internet Users
Prof. Anitha B.M., D Silva, Prof. Manjunath S K, Dr. Purushottam Bung
Social media—defined as internet platforms and apps that facilitate content sharing and interaction—has become integral to daily life, particularly for adolescents. The phrase “suboptimal eminence of online information” reflects the idea that much of what students consume online lacks sufficient accuracy, credibility, or relevance. In this context, “eminence” refers to the perceived quality or authority of the content, while “suboptimal” indicates a failure to meet expected standards. This is especially true on social media, where biased, misleading, or emotionally charged information can misinform young users whose critical reasoning skills are still developing.
Impact of Token Economics on AMM Efficiency
Dr. A. Sumera
This study examines the impact of token economic models on Automated Market Maker (AMM) efficiency in decentralized finance. Analyzing historical blockchain data, it investigates relationships between token attributes and AMM performance metrics using correlation analyses and regression models. Key findings show governance tokens generally enhance AMM efficiency, while liquidity mining programs increase market depth initially. The research highlights complex interactions between token economics and market dynamics, emphasizing the need for adaptive protocol design strategies.
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Digital Platforms and Farmer Networks for Improving Bargaining Power and Direct Market Access in Corporate Partnerships
Dr. Noor Firdoos Jahan
Indian smallholder farmers experience economic instability because they struggle to bargain in agricultural markets and have limited market access to variable prices and intermediary service utilization. Little over eight-fifths (85%) of farm owners hold ownerships in small or marginal categories which prevents them from building up their income potential. Digital platforms operated jointly by public entities and private companies enhance market systems that deal with agricultural commodities. DeHaat and Ninjacart along with AgriBazaar operate digital platforms that unite farmers to inputs purchases whereas providing prices and credit facilities and delivery services beyond mandi limits for direct corporate sales.
Quantitative Analysis of NBFCs Contribution to Financial Inclusion through Peer-to-Peer Lending in India
Ms. Pooja R Takalkar
The Indian banking landscape is strengthened by the coexistence of traditional banks and dynamic Non-Banking Financial Companies (NBFCs), both of which are vital to the nation’s financial ecosystem. One of the major innovations among NBFCs is Peer-to-Peer (P2P) lending. This study examines the role of NBFCs in advancing financial inclusion in India through the mechanism of P2P lending. Both primary and secondary data were utilized to ensure a comprehensive analysis. Primary data were collected from 348 respondents using a structured questionnaire.
Reconceptualizing personalized recommendations as dynamic signals: a consumer’s perspective
Ms. Shobhana Chandra
This paper aims to understand the consumer perception of personalization in personalized recommendations. A qualitative approach consisting of in-depth interviews and focus group discussions was adopted. Prior research suggests that users evaluate the quality of personalized recommendations (PRs) based on accuracy, novelty and diversity. Indian consumers, however, also consider factors such as adaptation, observable bias and redundancy in their perception of personalization.
Transformative Impacts of Artificial Intelligence on Human Resource Management: A Comprehensive Review and Analysis
Dr. M Jahnavi, Dr. Purushottam Bung, Prof. Nagasubba Reddy N
HRM plays a vital role in the development and deployment of policies and practices for the safety of employees by encompassing physical, mental, and emotional well-being and compliance with relevant legislation. Integration of AI (artificial intelligence) in HRM (Human et al.) brought significant transformations in the organization in terms of the way they view talent acquisition, employee development, and the decision-making process. The current study explores the opportunities and challenges an organization faces due to the integration of AI in HRM.
Fostering Entrepreneurial Mindsets: Analyzing the Influence of Higher Education on Entrepreneurial Intentions Among Indian Youth
Dr. M Jahnavi, Prof. Nagasubba Reddy N, Dr. Purushottam Bung
Higher Education Institutions (HEIs) play a vital role in fostering entrepreneurial aspirations among students. This study investigates the impact of higher education on entrepreneurial intentions among Indian youth using a quantitative approach. Data was collected from 225 students across entrepreneurial and non-entrepreneurial courses through a structured questionnaire. The findings reveal that entrepreneurial education and self-efficacy are strong predictors of entrepreneurial intention, with significant mediation effects observed through attitude and perceived behavioral control.
Service Failures to Service Quality: Evidence from The Education Sector
Dr. J. Krithika
When Quality is a universally accepted phenomenon, it becomes mandatory for educational sector too. The popular model to check the quality dimensions of the service sector is the SERVQUAL model, a widely used tool in service quality management. As this model is designed for the service sector, this model can be effectively applied to the educational sector. The major objectives of this study is to understand the level of perception for each SERVQUAL item among B-school students and to assess the perceived service failures in B schools.
About RV Institute of Management
A unique B-School that carries the flag of the RV Educational Institutions, RV Institute of Management (RVIM), was founded in the year 1999. It is one of 28 leading educational institutions of national and international repute managed by the Rashtreeya Sikshana Samithi Trust (RSST), which has spearheaded the cause of education in various fields since 1940.
RVIM is an autonomous institution of excellence, approved by the All India Council for Technical Education (AICTE), New Delhi, affiliated to Dr. Manmohan Singh Bengaluru City University and recognised by Govt. of Karnataka. It is located in a state-of-the-art campus in Jayanagar, a beautiful and centrally located suburb of the city of Bengaluru, India. RVIM offers a two-year full-time Autonomous Master of Business Administration (MBA) programme, a one-year Post Graduate Diploma in Business Analytics (PGDBA), an evening programme for working professionals and Ph.D. in Management.
Dr. Purushottam Bung
Prof. & Director, RVIM
Dr. Noor Firdoos Jahan
Professor, RVIM
Prof. Nagasubba Reddy,
Assistant Professor, RVIM