RVIM RESEARCH BULLETIN
VOL 1, ISSUE 1 | June 2024
A snapshot of the cutting-edge research work produced by the faculty members at the RV Institute of Management
The Findings of an Empirical Investigation on Cloud-based Computation Usage as a Strategy Innovation
By Dr. Noor Firdoos Jahan
The current research experimentally examines the elements that influence the usage of cloud-based computation in organizations where the strategy is regarded as strategic for performing their operation. To examine the elements that impact the intent to use cloud computing, a study framework was created that incorporates the elements discovered in the technological acceptance model (TAM) with other exterior elements like high-level management assistance, firm size, training, interaction, and technical complication.
The Journey of empowerment through social entrepreneurship
By Dr. Tamizharasi
The Sejal New life foundation (SNLF) is an India-based charity that was established in 2011.Their mission is to promote good mental health in every section of society and to prevent mental health issues through training and awareness programs. SNLF has conducted 250 campaigns and programs in villages, schools, colleges, and organizations pan India and across the globe through online and offline modes to promote their cause.
Yashram Lifestyle Brands Pvt Ltd: strategizing for omnichannel approach
By Dr. Tamizharasi
After completion of the case study, the students will be able to illustrate issues in offline marketing and strategy for an in-store business, familiarize students with the challenges involved in the decision-making in integrating online and offline marketing strategies, evaluate the advantages and disadvantages of online and offline marketing and motivate students to apply marketing strategies to real-world business situations.
A Theoretical And Empirical Investigation On Internet Of Things And Digital Marketing; Opportunities, Issues And Challenges
By Dr. Purushottam Bung
The integration of IoT with digital marketing presents a myriad of opportunities for businesses to enhance customer engagement, personalize marketing campaigns, and drive innovation. However, along with these opportunities come several inherent issues and challenges that businesses must address to maximize the benefits of IoT-enabled marketing strategies.
Social Entrepreneurship Development: Assessing the Role of Social Entrepreneurial Self-Efficacy and Effect of Government Regulations as Moderator
By Dr. Purushottam Bung
The principal aims of the research were to evaluate the impact of government regulations and Self Efficacy as a moderator on the development of social entrepreneurship. 459 respondents from Delhi-NCR filled out the questionnaire correctly that collected the data for further analysis. The technique employed in this study to gather information from a sample of 459 respondents was purposeful sampling.
Creating an Advanced Recommendation System Integrating Collaborative Filtering and Social Media Analytics for Enhanced Customer Engagement
By Dr. M Jahnavi and N Nagasubba Reddy
The rapid expansion of online platforms necessitates sophisticated recommendation systems to enhance user engagement. Leveraging user preferences and social interactions, the system aims to provide dynamic and tailored recommendations. Traditional recommendation systems face challenges in accuracy and personalization. Collaborative filtering struggles with the cold start problem, and social-based approaches may overlook individual preferences.
Constructing a Blockchain-Based Loyalty Program Model for Secure and Transparent Customer Rewards in Retail Marketing
By Dr. M Jahnavi
As the retail industry continues to evolve in the digital era, businesses are exploring innovative solutions to enhance customer engagement and loyalty. This research proposes a novel approach to loyalty programs by leveraging blockchain technology to create a secure and transparent model for customer rewards. Traditional loyalty programs often face challenges related to security, transparency, and trust, leading to issues such as fraud and customer skepticism.
About RV Institute of Management
A unique B-School that carries the flag of the RV Educational Institutions, RV Institute of Management (RVIM) was founded in the year 1999. RVIM is spearheading the cause of education in various fields since 1940. It is an autonomous institution for excellence which is approved by the ALL India Council for Technical Education (AICTE) New Delhi, Affiliated to Bengaluru City University, and recognised by Govt. of Karnataka, located in a state-of-the-art campus in Jayanagar, a beautiful and centrally-located suburb of Bengaluru, India.
It offers a two-year full-time Autonomous Master of Business Administration (MBA) programme (affiliated to BCU), and also offers many value addition programmes in the specialised areas of Banking & Insurance, Entrepreneurship, Finance, Healthcare, Human Resources, Marketing, Business Analytics, Operations and Supply Chain Management. The institute encourages both faculty and students to involve in research and contribute to the research output.
Dr. Noor Firdoos Jahan
Professor, RV institute of Management
Prof. Nagasubba Reddy,
Assistant Professor, RV institute of Management